One-Page Recap of the Strategic Plan

Pursue financial and human resources to stabilize and grow the WSK operation.

• Develop fundraising plans to support expansion.

• Build capacity to actively pursue funding opportunities.

• Develop additional volunteer resources, alumni and staff.

• Reach out to allied employment agencies.

Align resources, space and other assets to meet client and organizational needs.

• Secure more appropriate space to meet operational needs.

• Attract more donations appropriate to the needs of younger clients.

• Engage partnering employment agencies.

• Develop information systems for decision-making.

Pursue active marketing communications efforts and enhance partner engagement for stronger relationships

• Develop a well-positioned brand strategy and communications plan.

• Develop processes, tools and social media assets to support communications activity.

• Support WSK outreach to stakeholders.

• Help build, engage and steward a growing “alumni” base.

• Freshen/update Well Suited Kingston’s website, digital, print & presentation materials.

As resources grow, complete transition to a more mature, professional governance model.

• Clarify roles and responsibilities.

• Continue to enhance internal controls, systems and professional processes.

• Continue efforts related to board development.

• As the organization grows, plan carefully to make adjustments to governance oversight.

• Establish a paid Executive Director position separate from the board.

NOTE: Strategy is activated through operational plans that provide more specific direction for the work and identify responsibilities and timelines — detailing who will do what by when. For implementation, please refer to operational plans along with the organization’s by-laws, this strategic plan and approved budgets.